Meaningful interactions
build memorable brands

I'm Peter, a creative developer who builds digital experiences that move, literally and emotionally. In collaboration with designers and brands, I craft the kind of websites people feel, not just click.

Emotion in every Interaction

Emotion is a powerful factor in human decision-making, perception, and behavior. Well-crafted interactions build trust, attention, and loyalty. They turn visitors into customers, and customers into fans. When it feels right, it performs better.

For those who
demand more

I work with brands that refuse to blend in, and designers who care as much about feeling as they do about form. I work with those who see their digital presence as an important moment to tell their story, share their values, and sell their product.

Built, not fitted

Templates are fast, but they all feel the same. Most brands outgrow them. The story, the detail and the emotion gets lost in the structure. You can’t build distinction from a preset.
That’s why I build from the ground up. Every element is crafted to fit the brand. And every animation is designed to evoke emotion.

What We Build
We Build Together

Together we will build a digital experience where design, interaction, and performance come together. From expressive brand websites to custom Shopify stores, interactive campaigns, and digital platforms. Everything is crafted to feel distinct, intentional, and alive. Every detail matters, from the way it moves to how it works behind the scenes.

E-commerce

For growing brands, standard Shopify themes eventually become a bottleneck. They slow teams down, limit creative control, and make every new campaign harder to launch. What starts as a design issue quickly becomes a growth problem.

I build bespoke Shopify solutions that give your brand freedom to move. Custom builds that fit your vision, your team, and your goals. Faster launches, smoother updates, and a store that finally feels like you.

Corporate

Most corporate sites look alike, polished but forgettable. They tell people what a brand does but never show who it is. The emotion gets lost in static layouts, and the story never fully reaches the screen.

I build expressive brand experiences that bring design and story to life. Interactive, seamless, and performance-focused. Crafted to move with intention and make a lasting impression.

Let's work together

Trusted by brands
that move fast

Here are a few examples of how custom solutions have helped them stand out and grow.

Orangefit is a multi-market Shopify Plus storefront built for speed and engagement. Instant search, localized campaigns, and integrated loyalty and recipe features create a connected, community-driven shopping experience.

The Laundry Story runs on a headless Shopify architecture crafted for creative freedom and performance. Modular storytelling, elegant design, and effortless subscriptions deliver a seamless, conversion-focused journey.

Eusexua runs on a Shopify Hydrogen architecture engineered with iiNDYVERSE for FKA twigs’ The Eleven. It combines livestream performance, blockchain-based minting, and seamless transactions to turn live art into a collectible digital experience.

Phone: +31657546027
Mail: info@petercoolen.com

Meaningful interactions build memorable brands