Selected Work

Dit is Watt
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Dit is Watt sells home batteries for people with solar panels who want more control over their energy use. The promise is simple: use more of your own power, rely less on the grid, and avoid surprises on your energy bill. Their vision is practical. Energy should be easy to understand, without sales talk or vague promises.

The Laundry Story
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The Laundry Story is a Dutch home and laundry care brand that turns everyday washing and cleaning into a small luxury ritual. The brand leans into fragrance and experience, making routine moments feel elevated while keeping the storefront focused on easy product discovery and purchase.

Doghouse Recruitment
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Doghouse is an Amsterdam-based recruitment agency that connects world-class talent with high-performing technology teams, while also helping candidates find roles that match their ambition.

Meet the Creeps
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Perfetti van Melle’s Meet the Creeps is a browser-based WebAR Halloween game that people enter from a QR code on pack or from social ads. The experience drops players into a world-tracked Halloween Village, where they take candy back from three characters: Franklyn, Candyce, and Sam.

Gucci Burst
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Gucci Burst is a browser-based runner built around quick lane decisions, escalating patterns, and punchy motion. Designed to feel like an actual game first, and a campaign experience second.

Interested in working together? Send a message to info@petercoolen.com.