Where every click
feels like your brand

The most memorable brands are built on experiences that resonate. I believe the difference is in the details. Those subtle moments that spark emotion and make your store feel unforgettable.
I'm Peter, a creative developer who helps brands move beyond the ordinary with headless flagship stores and tailor-made solutions. My focus is on crafting digital journeys that feel alive, authentic, and unmistakably yours.

Designing for connection

True connection happens when technology and emotion work together. With a headless approach, your Shopify store becomes a canvas for meaningful interactions. Each one designed to turn your customers into loyal fans.

The importance of your website in the age of Artificial Intelligence

In a world where social media and AI are always shifting, your website is the one place you truly own. It’s where your story, your values, and your vision come together without compromise. Social channels are great for discovery, but your site is where curiosity turns into connection, and connection turns into loyalty. That’s why I believe investing in your own digital home is more important than ever.

When does going custom make sense?

Building or rebuilding a custom storefront is a big decision. It is not always the answer to every challenge, but when the time is right, it unlocks real advantages. A custom build gives you full control over your brand experience, performance, and future growth. You are no longer limited by Shopify's constraints.

When is it the right move?

When your current setup is holding you back. Maybe you cannot launch new features, expand internationally, or personalize the experience for your customers. A custom storefront can be the key to unlocking your next stage of growth. It is also the right call when technical limitations are hurting conversions, or when maintaining your old system takes more energy than building something new. When your site is stitched together with workarounds and you are spending more time fixing than improving. Then it is time to consider a custom solution.

When should you wait?

Not every problem needs a full rebuild. If your conversion rate is flat, start by testing and optimizing. If your site just looks outdated, a design refresh can go a long way. And do not get distracted by what competitors are doing or by the latest technology trends. The best reason to go custom is when it directly supports your business goals and delivers a clear return on investment.

The smartest strategy is to get clear on what your business really needs. If you want to talk through your options and figure out the best move forward, I’m here to help.

For brands who
demand more

I collaborate with ambitious brands and designers who see their online store as more than just a sales channel. Together, we create platforms that tell your story, showcase your products, and reflect your values with every interaction.

Custom solutions for growth

Off the shelf themes can only take you so far. As your brand grows, you need a store that adapts to your vision and business needs. With headless Shopify, we build from the ground up, ensuring every element supports your goals and delivers a memorable experience.

Build your store
your way

Let's create a Shopify store where design, performance, and flexibility come together. From immersive landing pages to high converting product pages and custom integrations, everything is tailored to your needs. Every animation, transition, and feature is designed to feel intentional and alive.

Ecommerce without limits

Standard Shopify themes can slow you down and restrict your creativity. With a headless approach, you gain full control over your storefront, enabling faster launches, easier updates, and a shopping experience that truly represents your brand.

I deliver custom Shopify builds that empower your team, streamline workflows, and help you grow without compromise.

Enterprise ready

Many corporate sites look similar and lack personality. I help you create a digital presence that stands out, combining expressive design with robust performance. Your story and values come to life through interactive features and a seamless user journeys.

Every project is crafted for reliability, scalability, and a lasting impression.

Let's build your store

Trusted by brands
that move fast

Here are a few examples of how custom solutions have helped them stand out and grow.

Orangefit is a multi-market Shopify Plus storefront built for speed and engagement. Instant search, localized campaigns, and integrated loyalty and recipe features create a connected, community-driven shopping experience.

The Laundry Story runs on a headless Shopify architecture crafted for creative freedom and performance. Modular storytelling, elegant design, and effortless subscriptions deliver a seamless, conversion-focused journey.

Eusexua runs on a Shopify Hydrogen architecture engineered with iiNDYVERSE for FKA twigs’ The Eleven. It combines livestream performance, blockchain-based minting, and seamless transactions to turn live art into a collectible digital experience.

Phone: +31657546027
Mail: info@petercoolen.com

Where every click feels like your brand