One brand. One system.
Everywhere

Stop letting templates, plugins, and page builders dilute your brand. I build custom digital systems where every interaction speaks in a single, unmistakable brand voice.

I help brands and designers move beyond off-the-shelf themes and stitched-together plugins, into unified digital experiences that feel intentional, coherent, and completely on-brand. The kind of experiences people remember and like to interact with.

Fragmented Tools, Fragmented Brand

The more tools you add, the less your brand feels like itself.

Most digital stacks grow sideways, not up. A Shopify theme here, a page builder there, a plugin for the cart, a popup tool for emails, a different system for landing pages. Each one comes with its own styles, interactions, and opinions.

Individually, they seem harmless. Together, they quietly erode your brand. Buttons look and behave differently across pages. Spacing and typography shift from tool to tool. Animations feel random instead of intentional. New features “bolt on” instead of blend in.

The result?

Your site stops feeling like one brand and starts feeling like a patchwork of vendors.

When your brand voice fades, so does trust.

People don’t consciously say, “This plugin doesn’t match the global design system.” They just feel that something’s off.

The experience feels less premium. The journey feels less considered. The story feels less clear.

That small disconnect shows up as: Lower trust. Lower perceived quality. Lower conversion. Fewer people remembering you.

Your brand has spent years defining a unique voice, story, and visual language. Templates and plugins weren’t designed for your voice. So over time, they mute it.

You need a system

You don’t need another plugin but a custom designed system that touches everything.

Instead of bending your brand around tools, we flip it. We start from your brand, its story, tone, and visual language, and build a tailored design & interaction system that powers every part of your digital experience.

One set of components. One interaction language. One motion style. One typography and spacing rhythm.

From product pages to popups, from cart to content pages: everything pulls from the same source of truth.

Your brand stops being interpreted differently by each tool and starts expressing itself consistently, everywhere.

From patchwork
to precision.

Step 1: Brand Deep Dive

We map out how your brand should feel online. Not just colors and fonts, but tempo, weight, personality, and emotion. What should a scroll, a hover, a tap feel like?

Step 2: System Design

We translate that into a reusable digital language. Components and layouts. Motion principles. States and micro-interactions. Rules for spacing, typography, and hierarchy.

Step 3: Custom Build

I implement the system in a clean, performant build. Custom Shopify themes or headless storefronts. Brand websites and platforms. Interactive experiences and campaigns.

Step 4: Extend & Evolve

As your brand grows, the system grows with you. New features plug into the same foundation. So your brand never becomes a collage again.

This is for brands that refuse to look like everyone else.

A unified brand system is a good fit if:

You’ve outgrown generic themes and drag-and-drop builders. Your site feels mismatched from page to page. Every new feature requires wrestling with conflicting tools. You care about emotional impact as much as performance. You want someone who protects the nuance of your brand instead of overwriting it.

Whether you’re a growing e-commerce brand or a design-driven company, this is for you when your digital presence doesn’t fully match your brand.

What you get

When everything speaks the same brand language.

A coherent brand experience Every touchpoint feels like it comes from the same mind.

A premium perception Consistency signals care, care signals quality, and quality builds trust.

A flexible foundation New ideas plug into the system instead of requiring duct-taped tools.

A site that finally “feels like you” Not like a lightly edited version of a template used by thousands.

Let’s repair the gaps in your brand

If your digital experience doesn’t fully reflect who you are. If it’s been slowly pulled apart by templates and plugins. We can fix that.

We’ll build a system that brings your brand back to the center of everything.

Let's work together

Phone: +31657546027
Mail: info@petercoolen.com

One brand. One system. Everywhere