Insights
Notes on building for the web.
Thoughts on headless commerce, performance, content modelling and interactive work. Written from real client projects.
GEO for Shopify: How to Get Your Store Recommended by ChatGPT, Perplexity and Google AI Overviews
GEO for Shopify: what to fix so ChatGPT, Perplexity and Google AI Overviews can read, trust and recommend your store. Product data, rendering, content.
Shopify Migration Checklist: Moving from WooCommerce, Magento or Lightspeed Without Losing SEO
Moving your webshop to Shopify? A Shopify migration checklist for WooCommerce, Magento and Lightspeed: data, 301 redirects, SEO and launch day.