Insights
Notes on building for the web.
Thoughts on headless commerce, performance, content modelling and interactive work. Written from real client projects.
Featured
12 min read
Shopify Migration Checklist: Moving from WooCommerce, Magento or Lightspeed Without Losing SEO
Moving your webshop to Shopify? A Shopify migration checklist for WooCommerce, Magento and Lightspeed: data, 301 redirects, SEO and launch day.
Featured
12 min read
Klaviyo + Shopify: The 7 Email Flows Every D2C Store Needs
Klaviyo for Shopify, set up in the right order: the 7 flows every D2C store needs, Dutch consent rules, headless tracking and deliverability basics.
Maintaining a Shopify or Next.js Site: What It Actually Takes
What Shopify handles for you, what you need to have looked after, and how often. With a checklist for your Shopify store or headless Next.js site.
Do You Still Need a Developer Now That AI Writes Code?
AI writes code in seconds. So do you still need a developer? Yes: for the right calls, and for code review so your webshop doesn't crash.
GEO for Shopify: How to Get Your Store Recommended by ChatGPT, Perplexity and Google AI Overviews
GEO for Shopify: what to fix so ChatGPT, Perplexity and Google AI Overviews can read, trust and recommend your store. Product data, rendering, content.
Shopify Hydrogen vs Next.js: Which Headless Stack Should Your Brand Choose?
What Shopify Hydrogen is, how it compares with Next.js for headless Shopify, what Oxygen hosting includes, and how to choose the right stack.
Best Shopify Themes in 2026: Premium Theme or Custom Theme?
Which Shopify theme fits your brand? A comparison of Horizon, Dawn and premium themes, and when a custom Shopify theme pays off.
Shopify iDEAL in 2026: Eligibility, Costs, Wero and Alternatives
Why iDEAL disappears from Shopify checkouts, what it costs per plan, what the switch to Wero means and how to keep iDEAL for Dutch shoppers.
Shopify Koppelingen: How to Connect Your Store to ERP, Accounting, POS and bol.com
How to connect Shopify to Exact Online, AFAS, your POS or bol.com: app, middleware or custom build, API limits, EU VAT rules and a checklist.
Best Headless CMS for Shopify: DatoCMS vs Sanity, or Are Metaobjects Enough?
DatoCMS, Sanity, or are Shopify metaobjects enough? A practical comparison for Shopify brands: editing, EU hosting, pricing and when to pick which.
Headless vs Native Shopify: Which Does Your Brand Actually Need?
Shopify headless or native Shopify (Plus)? A decision framework with trade-offs, real Core Web Vitals from Orangefit and a checklist for EU brands.