Insights
Notes on building for the web.
Thoughts on headless commerce, performance, content modelling and interactive work. Written from real client projects.
Webshop development that fits your brand: start with the customer journey
Webshop development for a brand that already sells? Start with six moments in the customer journey, plus team editing, migration and accessibility.
Maintaining a Shopify or Next.js Site: What It Actually Takes
What Shopify handles for you, what you need to have looked after, and how often. With a checklist for your Shopify store or headless Next.js site.
Shopify Hydrogen vs Next.js: Which Headless Stack Should Your Brand Choose?
What Shopify Hydrogen is, how it compares with Next.js for headless Shopify, what Oxygen hosting includes, and how to choose the right stack.
Best Headless CMS for Shopify: DatoCMS vs Sanity, or Are Metaobjects Enough?
DatoCMS, Sanity, or are Shopify metaobjects enough? A practical comparison for Shopify brands: editing, EU hosting, pricing and when to pick which.
Klaviyo + Shopify: The 7 Email Flows Every D2C Store Needs
Klaviyo for Shopify, set up in the right order: the 7 flows every D2C store needs, Dutch consent rules, headless tracking and deliverability basics.
Headless vs Native Shopify: Which Does Your Brand Actually Need?
Shopify headless or native Shopify (Plus)? A decision framework with trade-offs, real Core Web Vitals from Orangefit and a checklist for EU brands.