Insights
Notes on building for the web.
Thoughts on headless commerce, performance, content modelling and interactive work. Written from real client projects.
Maintaining a Shopify or Next.js Site: What It Actually Takes
What Shopify handles for you, what you need to have looked after, and how often. With a checklist for your Shopify store or headless Next.js site.
Shopify Hydrogen vs Next.js: Which Headless Stack Should Your Brand Choose?
What Shopify Hydrogen is, how it compares with Next.js for headless Shopify, what Oxygen hosting includes, and how to choose the right stack.
Headless vs Native Shopify: Which Does Your Brand Actually Need?
Shopify headless or native Shopify (Plus)? A decision framework with trade-offs, real Core Web Vitals from Orangefit and a checklist for EU brands.